Why is your realtor lying to you: how overpricing destroys the sale of real estate

The same scenario often plays out in the luxury real estate market. The owner estimates his house, for example, at 70 million rubles — investing in this figure not only the cost of materials, but also his emotions, time and status

At this moment, a real estate agent appears at the first meeting. And here the market usually sees two extremes.:

Blind consent. The agent is afraid to miss the contract, does not talk about the real cost at all, or simply rubs his base and puts up the object for the very 70 million that the seller asks. The house has been hanging on websites for years, turning into a "monument", and the owner is wasting valuable time and money.

Aggressive dumping. At the other extreme, the realtor severely lowers the price to a minimum from the doorstep, just to sell faster, collect the commission and not bother with difficult work.

We at the Maralin luxury real estate agency work in a fundamentally different way. Our goal is not to indulge in dangerous illusions and not to drain the asset for nothing, but to squeeze the absolute maximum out of the current market today.

Three whales of accurate assessment from the Maralin agency

Unlike amateurs who take numbers "from the ceiling" or focus only on random ads, our assessment is based on three strict filters.:

Many years of experience in this particular segment. We have known this specific market from the inside for many years. We understand the psychology of premium buyers, their true motives, location requirements, and quality. Analysis of implemented objects around. We are looking at the real picture: what, for how much, and at what time was actually sold in your neighborhood or neighborhood.

The live experience of completed transactions in the immediate environment is the best marker of reality. The expertise of our realtors. The team's vast experience and practical expertise allow us to compare the strengths of your facility with the current state of demand and determine the exact entry point. Sales technology: from dialogue to market peak If the real sales corridor for your house today is 35-40 million, we consult and openly talk about it at the first meeting.

We are not afraid of the truth. And then our technology turns on.:

1. Synchronization with the market. In the process of promotion, we systematically bring the house to the right selling price. This has nothing to do with dumping. This is finding the ideal point where the focus of attention of all real buyers switches to the object.

2. Concentration of demand. As soon as the price falls into the correct range, all the effective demand of today's market accumulates around the object.

3. Selling at the peak of its value. Due to the correct and technological approach to bringing the object to the market, we close the deal at the maximum peak that the current market is capable of.

The stubborn fact is that trying to sell a house for 70 million at its real value of 40 is a hidden loss on the maintenance of the object and missed alternative investments.

The overpriced price simply advertises your competitors' homes for free, which are adequately priced. Do you want to sell an illusion for years, or do you want to get real money in your hands?

Listen to the professionals and work with the professionals.